With devices such as Apple TV, Google TV, Netflix Online and Hulu there is a question over whether cable t.v. and network t.v. will still be relevant in the next few years? Streaming video is changing the marketplace for advertisers as well as audiences in a similar fashion to what MP3s did to the music industry. Consumers such as myself can watch pretty much any show online, reducing the need for cable. I can see shows such as the Office, Lost and Family guy usuallywithin 24 hours after they appear on the network.
Instead of the 8 minutes of advertising during a normal 30 minute time slot, on a website such as Hulu, I am subject to a 30 to 45 minute advertisement. The question is will advertisers abandon the old TV commercial format for Internet advertising? Will the networks embrace this technology or continue to fight it like they are doing with Apple TV? Hulu's 50% Price Slash Signals Network Desparation talks about this very issue.
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